Free tips
How to stand out
Practical tips for DJs, labels, events, venues and DJ management in house, techno and garage. Use them whether you work with us or not.
For DJs
The crowd decides in seconds. Make those seconds count.
Know your sound in one line
Be able to say what you play in a few words, then make your bio, posts and mixes match it. People follow a clear sound, not a bit of everything.
Post the moments, not just the photos
Short clips of your best 15 to 30 seconds behind the decks, the drop and the crowd reacting, do far more than a still photo of you smiling at the camera.
Hook them in the first two seconds
Start your clips on the moment that matters, not the build-up. If the first two seconds are dull, people scroll past.
Keep a schedule you can stick to
Posting regularly every week beats a burst of posts followed by silence. Pick a rhythm you can keep up.
Make booking you easy
Keep a link in your bio to your best mix, a short press kit and a way to contact you. Promoters book the DJs who make it simple.
Tag and collaborate
Tag the venue, the promoter and the other DJs on the night, and share their posts too. Their audience is the next crowd you want.
For record labels
A release is a campaign, not a single post on release day.
Plan four to six weeks ahead
Map out the teaser, the announcement, release day and the weeks after it, so every post has a job.
Give every release its own look
A consistent cover, colours and typeface across every post makes the release instantly recognisable as people scroll.
Upload the official sound early
Put the track on TikTok and Instagram as an official sound before release day so creators and fans can use it straight away.
Tease the best part
Lead with the hook of the track in short clips, rather than the intro. Let people hear why it matters.
Keep pushing after release day
Most releases are forgotten by the second week. Keep posting reactions, DJ support and club clips for the following weeks.
Back your artists’ own channels
Share and support what your artists post. A release travels further when the label and the artist push it together.
For events and promoters
Build the anticipation, then prove it was worth it.
Announce in stages
Save the date, then the lineup, then set times. Each stage is another reason for people to look again.
Show the last one
Clips of a packed room from your previous event sell the next one better than any poster.
Count down
Short countdown posts in the final week keep the date in people’s heads and push the last-minute buyers.
Make tickets one tap away
Put the ticket link everywhere: bio, stories, captions and comments. Every extra step loses buyers.
Recap within 48 hours
Post the highlights while people are still talking about it, and tag everyone who played and came.
Tag everyone involved
The artists, the venue, the crew and the sponsors all have audiences. Tag them and ask them to share.
For venues
People choose a night out by what the room feels like. Show them.
Give each night its own identity
A recurring night with a consistent name, look and sound is easier to remember and easier to come back to.
Show the room
The sound, the lights, the crowd and the energy. Short, real clips from inside do the selling.
Post the week’s lineup early
Give people time to make plans. Post the lineup at the start of the week and remind them on the day.
Champion your residents
Your resident DJs are part of your identity. Feature them often and let regulars feel they know them.
Share what your crowd posts
With permission, repost the clips and photos your guests take. It’s honest proof that the night is good.
Keep your listings up to date
Opening times, events and photos on Google and event listing sites should always be current. It’s often the first thing people check.
For DJ management
A strong roster is one where every artist is easy to understand and easy to book.
One standard for the whole roster
Up-to-date bios, photos, mixes and press kits for every artist, all in the same tidy format.
Plan releases and dates together
Space out releases and announcements across the roster so artists aren’t competing with each other for attention.
Learn what works for each artist
Check which posts reach the most people for each artist and do more of that. What works for one may not work for another.
Cross-promote within the roster
Artists supporting each other’s releases and events grows every audience at once.
Keep promoters in the loop
Send promoters clear, short updates with new mixes, releases and available dates.
On every platform
The basics that help everyone, whatever you’re promoting.
Vertical video, with captions
Film in 9:16 and add captions, because many people watch with the sound off.
Post when your audience is online
Check your insights for the times your followers are most active, and post then.
Reply to comments
Answering comments early on keeps people talking and shows the platforms your post is worth showing to more people.
Real followers only
Never buy followers, likes or views. Fake numbers put real fans off, and the platforms show your posts to fewer people.
Be consistent with your look
The same profile picture, name style and colours across every platform make you easy to recognise.
Use the tools each platform gives you
Stories, reels, collabs, sounds, playlists and pinned posts are all free ways to be seen more.
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